Introduction and Highlights

Introduction

Fanton is the first play-to-earn game in the Fantasy Football genre integrated into Telegram. Using hand-drawn NFTs based on the TON blockchain, players can create fantasy football teams and participate in tournaments to win prizes such as NFTs and Toncoin. Players' scores in the tournaments depend on the performance of footballers in real matches. The game taps into a $25 billion per year market with a 15% growth rate.

Key Highlights:

• Monthly Active Users (MAU): 200K
• Monthly Revenue: $130K
• Innovative Integration: Seamless play within Telegram, no app downloads required, leveraging its 800 million user-base.
• High Engagement: Bot-driven notifications for improved user retention.
• NFT Ecosystem: Extensive use of NFTs for gameplay and rewards, integrated with the GetGems marketplace.
• Strategic Partnerships: Supported by top-tier partners like Cointelegraph Accelerator and Tonstarter.

Product

Fanton is the first play-to-earn game in the Fantasy Football genre integrated into Telegram. The game uses hand-drawn NFTs based on the TON blockchain. Players can create fantasy football teams and participate in tournaments to win prizes such as NFTs and Toncoin. Players' scores in the tournaments depend on the performance of footballers in real matches.

Problem

Fanton aims to bring a user-friendly crypto product to the mass market through Telegram Web Apps and a proven gameplay model. Existing Fantasy Football games are often difficult for new players to start, so Fanton focuses on accessibility and ease of use.

Solution

Fanton makes it easy for users to assemble a "dream team" of their favorite football players. If the players perform well in real matches, users win prizes, making the gaming experience more exciting.

• Ease of Access: Users can start the game in Telegram without registration or downloading an app.
• Higher Retention: Bot push notifications provide higher user retention compared to websites.
• Free2Play Mode: This mode allows users to understand the game mechanics and transition into paid tournaments with better prizes.

Business Model and Revenue Streams

Fanton operates on a freemium business model. The core game is free-to-play, but players can enter paid tournamensts for higher prizes. Revenue is primarily generated from:

• Paid Tournaments: Players purchase tickets to compete for prize pools.
• NFT Sales: Revenue from selling NFTs adds to the revenue stream.

This model attracts a large player base and engages them through a mix of free and paid content, leading to a sustainable and profitable revenue stream.

Investors and Partners

Marketing Strategy

Market Trends:

• Telegram and TON: Expected to become major platforms in the next five years.
• Fantasy Sports Market: Currently large and projected to double in size to $50 billion over the next five years.
• Mini-Apps Boom: Similar to WeChat’s success, Telegram mini-apps and games are on the rise.

Target Market:

Our target market includes Fantasy Sports enthusiasts, Telegram users, and the broader TON ecosystem. We are targeting 126.5M users in two groups of countries with high Telegram penetration:

• Group 1: Football Lovers: Brazil, Portugal, Spain, Argentina, Italy (26.5M users, $15K average GDP per capita)
• Group 2: Mass Users: India, Indonesia, Turkey (100M users, $3.1K average GDP per capita)

Go-to-Market Strategy:

• Leverage the Telegram and TON ecosystem to reach our target audience.
• Acquire users through Telegram Ads at a cost-effective rate.
• Implement seamless payments via the Telegram Wallet.
• Promote viral growth through the PvP mode (in development).

Team

Our Team: We have a team with strong product and startup experience. Key members include:

• 

  Vadim Sterlin

  COO, Founder

  • Led an AdTech product with $200M revenue
  • LinkedIn
• 

  Eldar Hayretdinov

  CPO, Founder

  • Ex-Head of Gaming at Sberbank, led a gamification platform with 50M MAU.
  • LinkedIn
• 

  Alexey Frolagin

  CTO, Founder

  • 10+ years of experience creating high-load IT services at top companies like Kaspersky.

Our team is distributed, with key members in Indonesia, Bali, Barcelona, and Georgia. Our advisory board includes the Telespace Team, the top Telegram Promotion agency, and Jan Richter, head of Product at ZeptoLab.

Tokenomics

Token Utility

• In-Game Currency: Tokens are required to play the game and function as the in-game currency.
• NFT Purchases: NFTs will be sold exclusively for tokens.
• Game Creation: Token holders can create their own games to play with friends, enhancing virality.
• Special Access: Tokens grant access to exclusive tournaments and events.

Token Deflation

Fanton employs a unique mechanism to stabilize the token price by using profits from paid tournaments to buy Fanton Tokens from the market and transferring these tokens to an inactive address. This "token burning" mechanism helps maintain a stable token price and ensures a seamless gaming experience. Additionally, the tokens used for tournament entry fees are periodically burned to decrease supply and increase demand.

Project Roadmap

• Our goal is to become the #1 fantasy football game in countries with more than 15% Telegram penetration. Key milestones include:

• Create Your Fantasy Team: Assemble virtual football teams with NFT cards of real players. Earn points based on players' real-world performances.
• Team Composition: Each team has 5 players: a goalkeeper, defender, midfielder, striker, and a reserve player. The team with the most points wins the tournament.
• NFT Cards: Cards are tiered based on player value, age, club rating, and national team rating. Rarity levels include Legendary, Epic, and Common.